For many of us, content is still

1. Writing
2. Stuffing keywords
3. Checking SEO standards
4. Artificially attached links
5. Filling images

What we lack is an organic style of content writing. Think about the brand, the client and target audience before you start writing.

1. Wait a moment to search for the best links when a word or phrase strikes you.
2. Find the best keywords using keyword research tool to avoid repeated and duplicated pieces

Be an organic writer. Clarify yourself before you go forward. This will help you improve the standard of your writing.